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To launch Unilever House Hold Care ramadan campaign initiatives with themes #bersihmasjid2018, we carefully selecting top moslem influencers with highest reach and engagement. We decide to invite Irwansyah and Dhini Aminarti to Unilever HHC #bersihmasjid2018 event in Istiqlal Mosque, Jakarta, to kickstart this activation campaign.
To sustain the campaign performance over the ramadan month, we also invite 27 mom influencers from big indonesian cities to run #bersihmasid2018 campaign near their local mosque and by encouraging their followers to join this activity.
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Rimma.co team develop monthly content strategy, creation, and distribution to make sure Fair&Lovely content inside the BBM Channel, ‘Rahasia Cantik Fair&Lovely’, is read by at least 50,000 readers every month.
To reach more readers inside BBM Channel, we promote the article through Rimma.co content recommendation and social media channel.
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